Kizz Daniel Reveals the Secret Behind His Hit Songs: “Relatability is the Rule”
Afrobeats sensation Kizz Daniel has opened up about the most essential ingredient in his song-making process—and it’s not glossy production or trendy sound. In a recent post shared on his Instagram Story, the Buga crooner made it clear that the heart of his music lies in one powerful word: relatability.
“I don’t make music for aesthetics. No be by ‘Make he sound fine’,” Kizz Daniel posted in Nigerian Pidgin. “One rule: Relatability. Even if na Segun from Ikorodu produce am, as long as wetin you dey talk dey connect to people wey matter.”
This revelation highlights the driving force behind the artist’s consistent string of hits that have resonated with millions across Nigeria and beyond. Regardless of genre or producer, Kizz Daniel’s focus remains fixed on creating music that connects deeply with listeners’ everyday experiences.
Kizz Daniel’s stance isn’t just a soundbite—it’s a reflection of his discography. Since debuting with the smash hit Woju in 2014, the singer has earned a reputation for crafting songs that blend catchy melodies with accessible, relatable lyrics. His conversational delivery, use of simple language, and touch of social commentary give his songs a timeless quality that transcends age and background.
In a world where many artists chase sonic perfection, Kizz Daniel’s human-first approach sets him apart. It’s a formula that not only entertains but also reflects the emotions and stories of his audience.
Kizz Daniel’s relatability-first rule continues to pay off. His recent hit Twe Twe, which features Davido, was declared the No. 1 song of 2024 by TurnTable Charts—an accolade that underscores its massive popularity and impact.
This marks his second end-of-year No. 1 after 2022’s global anthem Buga (Lo Lo Lo). These achievements place him in an elite category of Nigerian artists with multiple chart-topping singles, joining the ranks of Joeboy, Mr Eazi, Omah Lay, and Asake, whose Lonely At The Top dominated 2023.
Kizz Daniel’s insight serves as both a creative philosophy and a blueprint for aspiring artists in the Nigerian music scene. In an industry driven by sound innovation and constant reinvention, the ability to connect with listeners remains one of the most powerful tools in an artist’s arsenal.
As his catalogue continues to grow, Kizz Daniel proves that music doesn’t need to be complex to be impactful—it just needs to be real. And with every new release, he reminds us why his songs consistently strike a chord.
