CKay’s Strategic Partnership with AWAL Signals Creative Ownership, Global Vision, and a New Chapter for Afrobeats
Nigerian global music sensation CKay has announced a landmark artist partnership with the international record company AWAL, setting the stage for the release of a brand-new EP this June 2025. This deal marks a pivotal moment in CKay’s career as he embraces greater creative control while expanding his global footprint.
With over 3 billion streams, multiple platinum certifications, and chart-topping hits spanning continents, CKay is entering a new era centered on artistic freedom, scalability, and authenticity. “This is not just a new project. It is the beginning of something far deeper,” CKay shared. “Every phase of my journey has shaped me and now it is time to own the moment.”
This partnership signals a strategic move to leverage CKay’s entrepreneurial spirit and global fanbase while supporting his vision for cultural impact beyond music. Excel Joab, A&R and Artist Development Lead at AWAL West Africa, expressed excitement about the collaboration, saying, “We are thrilled to welcome CKay to the AWAL family. He is an exceptional talent whose global footprint speaks for itself. With this partnership, we are not just continuing his momentum. We are setting the stage to break new ground and elevate his artistry to new heights.”
Ben Akinbola, AWAL’s Head of Growth, added, “CKay is exactly the kind of artist that AWAL is built to partner with. His one-of-one creative vision, entrepreneurial mindset, global fan base, and endless ambition create the foundation for real cultural impact. The music coming will speak volumes.”
The Upcoming EP: CKay The Second
Scheduled for release in June 2025, CKay’s upcoming EP CKay The Second represents both a sonic evolution and a personal statement. Building on the success of his debut project, this EP blends Afrobeats, R&B, and alternative pop influences to deliver a genre-fluid sound that is emotionally resonant and globally minded.
Inspired by a season of clarity, transformation, and confidence, CKay The Second explores themes of love, identity, and personal growth through an introspective and elevated musical lens. CKay describes the project as deeply honest, saying, “I have always made music that feels honest, sometimes too honest. This project holds nothing back. It reflects exactly where I am right now.”
The EP rollout promises to be an intentional experience focused on connection rather than hype. Fans can expect bold visuals, carefully crafted moments, and a steady stream of content designed to bring listeners closer to CKay’s evolving sound and narrative.
As CKay embarks on this exciting new chapter with AWAL, the collaboration is set to redefine not only his career but also the future trajectory of Afrobeats on the global stage.
