Auratone Records Launches in Lagos with a Vision to Redefine African Music on the Global Stage
Auratone Records, a bold new name in the music industry, has officially launched in Lagos with a powerful mission: to empower artists, amplify African voices, and reshape global perceptions of African music and culture. Positioned as a forward-thinking label, Auratone is already making waves with a clear commitment to artistic development and cultural preservation.
At the heart of Auratone Records’ mission is a belief in the transformative power of music. With a focus on nurturing talent and delivering quality sound across genres — especially within the vibrant Afrobeats scene — the label is laying the foundation to become a pacesetter in the ever-evolving global music landscape.
According to the label’s CEO, Auratone Records is not just about producing hits; it’s about building a platform where artists can express themselves authentically and thrive creatively. “Our vision is to create an environment where artists can thrive and deliver spontaneously, showcasing the diversity and richness of African culture,” he stated. “Through dedication and collaboration, we are committed to enriching lives through the power of music.”
One of the label’s first major moves has been the signing of rising star XNOW (real name Chidera Wisdom Ebi), a gifted singer-songwriter from Abia State, Nigeria. XNOW’s unique sound blends emotion, innovation, and authentic storytelling — a reflection of the label’s mission to promote originality and depth in music. With a fresh voice and bold perspective, he represents the next generation of African artists poised for global recognition.
Auratone Records is positioning itself as more than just a label — it’s a cultural movement. By championing African stories, sounds, and styles, the company aims to serve as a bridge between the continent and the global music scene. From Lagos to the world, Auratone is committed to elevating African artistry and creating a legacy that resonates far beyond charts and streams.
As the label sets its sights on the international stage, its launch signals a new era of innovation and excellence for African music. With strong leadership, a dynamic artist roster, and a clear cultural mission, Auratone Records is one to watch in 2025 and beyond.
