Converse Unifies Africa With Unity Laces

In celebration of Africa Day on the 25th of May, Converse SA has created limited-edition Unity Laces. Unity Laces symbolise unity amongst African countries and encourage all Africans to Stand United.

Converse has created a series of 10 different pairs of laces, made up of 2 African flags. One half is the South African flag, and the other half is another African country, namely: Nigeria; Zimbabwe; Congo; Malawi; Ethiopia; Lesotho; Swaziland(eSwatini); Zambia; Somalia or Ghana. When Converse sneakers are laced with Unity Laces, the 2 African flags become intertwined, symbolising unity between 2 African countries. 

Four Converse-loving influencers; DJ Doowap (Swaziland), DJ Venom (Zambia), Fhatuwani and Justice Mukheli (South Africa) are already sporting the new laces, which are only available at Converse Sandton City, free with your purchase of any Converse sneakers.

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries.

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