Global Afrobeats Icon Burna Boy to Headline The Town Music Festival in São Paulo

Global Afrobeats superstar Burna Boy is set to captivate Brazilian audiences this September as one of the headlining acts at The Town music festival in São Paulo. Running from 6 to 14 September 2025 at the legendary Autódromo José Carlos Pace (Interlagos), The Town has already garnered international acclaim for its diverse lineup and world-class production—and Burna Boy’s inclusion only heightens the excitement.

Burna Boy’s presence at The Town underscores his role as a trailblazer for African music on the world stage. Since bursting onto the scene with his raspy, resonant voice and fearless fusion of Afrobeats, dancehall, reggae, hip-hop and pop, he has amassed a global following and earned multiple Grammy Awards. His previous performances at venues such as Madison Square Garden in New York, London Stadium and Stade de France demonstrated his ability to transform any stage into a cultural epicentre—an energy he’s ready to unleash in São Paulo.

Autódromo José Carlos Pace is no stranger to high-octane events. Best known worldwide as the home of the Brazilian Grand Prix, Interlagos offers a sprawling layout that combines vast grandstands, intimate grass banking and a dramatic hill crest overlooking the back straight. For The Town, this iconic motorsport venue will be reimagined as a multi-stage festival ground, with custom sound systems, immersive lighting and art installations reflecting São Paulo’s dynamic urban spirit.

Sharing top billing with Burna Boy are some of the biggest names in contemporary music: Travis Scott’s genre-bending rap spectacles, Katy Perry’s glittering pop anthems, Mariah Carey’s timeless vocal prowess, Camila Cabello’s Latin-infused rhythms, Green Day’s punk rock energy, J Balvin’s reggaeton revolution, Jessie J’s powerhouse voice and the nostalgic pop of Backstreet Boys. Yet it is Burna Boy’s Afrobeats movement that bridges continents—melding the pulse of Lagos with the rhythms of Rio de Janeiro, opening a new chapter in cross-cultural exchange.

For Brazilian fans and international visitors alike, Burna Boy’s set promises a deeply engaging performance. Expect an electrifying blend of chart-toppers such as “Last Last,” a candid exploration of love and heartache; “City Boys,” which captures his Lagos upbringing and global aspirations; and fan favourites like “Ye” and “Kilometre,” complete with live instrumentation, dynamic choreography and the rich storytelling that has become his trademark.

Beyond the spectacle, Burna Boy’s appearance at The Town signifies the accelerating rise of Afrobeats throughout the Americas. As Latin American audiences increasingly embrace African rhythms, artists like Burna Boy forge cultural connections that resonate far beyond the festival grounds. His music, sung partly in English, Yoruba and pidgin English, transcends language barriers, reminding crowds of the shared human experiences at music’s core.

Tickets for The Town are already in high demand, with early-bird passes selling out within hours of release. Organisers have promised a seamless festival experience, with VIP hospitality packages, curated food and beverage options showcasing both Brazilian and international flavours, plus sustainable initiatives designed to minimise environmental impact at Autódromo José Carlos Pace.

As anticipation builds towards September, social media buzz and news outlets are already speculating on festival highlights—and few performances have garnered as much attention as Burna Boy’s set. Whether you’re a devoted Afrobeats follower, a fan of explosive live shows, or simply eager to witness one of 2025’s most talked-about festival experiences, The Town in São Paulo is not to be missed.

When Burna Boy steps onto the Interlagos stage, he will not only deliver a performance but also affirm the power of music to bridge continents. With Autódromo José Carlos Pace as his backdrop and thousands of fans before him, the Nigerian icon is poised to make The Town 2025 an unforgettable celebration of sound, rhythm and cultural unity.