Pheelz and BNXN’s ‘Finesse’ Goes Platinum in France, Cementing Afrobeats’ Global Dominance
In a landmark moment for Nigerian music and the global rise of Afrobeats, Pheelz and BNXN (formerly known as Buju) have hit a new milestone as their 2022 breakout hit Finesse has officially been certified Platinum in France.
This certification, which represents over 100,000 units sold, marks a defining achievement for the duo and a major win for Afrobeats as a global force. Finesse, with its unforgettable hook “If I broke na my business…”, quickly became more than just a hit single—it evolved into a cultural anthem that resonated with millions across continents.
Originally released during a wave of Afrobeats expansion, Finesse instantly captured attention with its relatable lyrics, infectious melody, and high-quality production. Crafted by veteran producer-turned-artist Pheelz, and featuring the smooth, emotive vocals of BNXN, the song tells a story of love, struggle, and self-worth—universal themes that found an eager audience far beyond Nigeria’s borders.
The track’s impact was felt on multiple fronts: it dominated African airwaves, went viral on TikTok, and received widespread praise from music critics. Its success in France further underscores the growing international appetite for African music, especially in regions where urban music has traditionally thrived.
France has become an important gateway for Afrobeats into Europe, with fans and industry players alike embracing the genre’s energy, creativity, and authenticity. The Platinum certification of Finesse is more than a sales figure—it symbolizes a shift in the cultural landscape where African artists are no longer emerging but firmly leading.
For Pheelz, this recognition is a powerful validation of his evolution from behind-the-scenes producer to global music star. For BNXN, it further solidifies his place as one of the most promising and recognizable voices in Afrobeats today.
This moment is a proud one for fans of the genre, as it signals the arrival of Afrobeats not just as a trend, but as a permanent fixture in global music culture. With Finesse going Platinum in a key European market, the message is clear: Afrobeats has gone global—and it’s here to stay.
