Sandra Amachree Appointed to Cannes Lions 2025 Jury: A Historic Career Milestone
Sandra Amachree, one of Nigeria’s most respected marketing minds, has been appointed to the jury of the Cannes Lions 2025, a moment that marks a significant milestone not just for her career, but for the wider African creative industry. Her selection is being celebrated as a groundbreaking achievement that places her among the world’s most influential voices in advertising and creative communication.
Known for her exceptional leadership at Heineken Nigeria, Amachree has long been recognized for her strategic thinking and brand innovation. Her appointment to the Outdoor Lions jury at the Cannes Lions International Festival of Creativity means she will play a key role in judging some of the most impactful and visible creative campaigns from across the globe.
The Cannes Lions jury is made up of global creative leaders from various disciplines including film, design, literature, and media. In 2025, it will include renowned figures such as Juliette Binoche (France) as Jury President, actress and filmmaker Halle Berry (USA), actress Alba Rohrwacher (Italy), and author Leïla Slimani (France/Morocco), along with an international slate of experts from advertising, technology, and storytelling. Amid these prominent names, Amachree stands out as a bold representative of African excellence.
Throughout her career, Sandra Amachree has consistently focused on impact rather than attention. She has led award-winning campaigns, redefined brand narratives, and influenced the way brands connect with their audiences across Nigeria and West Africa. Her ability to blend cultural relevance with business strategy has made her one of the most effective leaders in African marketing.
Her appointment to the Cannes Lions jury is seen as a validation of years of dedicated work. It sends a powerful message to creatives across the continent that excellence and consistency will always rise to the top. For many in Nigeria’s advertising and marketing circles, it’s a proud and emotional moment—seeing one of their own step into a position of global influence.
The announcement has sparked excitement online, with colleagues, industry insiders, and marketing enthusiasts praising her for reaching a new level of recognition. It’s a full-circle moment for Amachree, who has spent years shaping campaigns behind the scenes and now joins a global jury that decides which creative ideas shape the world.
Sandra Amachree’s inclusion on the Cannes Lions 2025 jury isn’t just a personal achievement—it’s a milestone for the African creative ecosystem. It underscores the growing recognition of African talent on the global stage and highlights the role of African professionals in influencing culture, business, and innovation at the highest levels.
As she prepares to help judge the world’s best creative work, Amachree carries with her not just the pride of a nation, but the hopes of a continent that continues to prove it belongs at the center of global conversations about creativity and excellence.
