Shoday’s New Single ‘Purr’: Turning Viral Trends into Timeless Anthems

Afrobeats rising star Shoday is back with another hit, as his latest single, Purr, continues to showcase his talent for transforming viral trends into unforgettable music. This new track marks his second collaboration with Ayo Maff, with whom he first gained widespread attention in 2024. The song draws inspiration from a viral TikTok sound that has captured the imagination of both young and old social media users, with many showcasing their beauty through the trending sound.

With Purr, Shoday delivers a powerful message: everyone is beautiful, and there is always light at the end of the tunnel. The track, which was released on April 16, 2025, exemplifies Shoday’s knack for taking fleeting viral moments and turning them into cultural milestones. The song’s message of self-love and authenticity resonates deeply, celebrating not just beauty, but also the lighthearted joy that comes from embracing one’s true self.

The song’s seamless blend of a catchy, smooth beat and soulful production offers an uplifting vibe that speaks to the power of spontaneity in music. Shoday’s ability to capture the essence of a viral trend while infusing it with his unique style is a testament to his musical ingenuity. Purr carries the same infectious energy that has made his previous hits so widely appreciated, with an undeniable charm that ensures its place in the cultural lexicon.

This release comes hot on the heels of Shoday’s viral hit Hey Jago, which featured the talents of Poco Lee and renowned fashion entrepreneur Raman Jago. Hey Jago was a major success, further cementing Shoday’s position as one of Afrobeats’ most promising new artists.

As Shoday continues to rise in prominence within the Afrobeats scene, Purr is poised to be another smash hit. His ability to capture the zeitgeist of social media trends while still delivering timeless melodies places him in good company alongside some of the genre’s biggest names. The track is part of a broader movement within Nigerian music, where viral TikTok sounds and social media trends are becoming key elements in shaping the Afrobeats sound.

In fact, this trend is not unique to Shoday. Afrobeats stars like Grammy-nominated Asake, Seyi Vibez, and Blaqbonez have also infused viral TikTok sounds into their music, reflecting how social media continues to shape the genre and influence its evolution. The viral nature of these sounds provides a powerful tool for artists to connect with global audiences, making Shoday’s collaboration with Ayo Maff even more relevant in this digital age.

As Shoday’s fanbase grows and his collaborations continue to elevate his profile, Purr stands as yet another testament to his ability to stay ahead of the curve. With this release, he demonstrates not just his ability to create music that resonates, but also his knack for turning viral moments into long-lasting anthems.